This is an online style guide for employees of the University of Strathclyde. It's part of the University’s brand guidelines and ensures that we present ourselves in a clear and consistent style across all digital content.
Writing for the web
The rules of good writing apply equally to online content as they do to print. However, writing for digital requires a different approach.
Online content is accessed from many devices, through a wide range of software and viewed in different ways. Users may sometimes view content on the move, but are just as likely to read content in more traditional ways.
We need to respond to multiple needs and provide users with headings, sub-headings, images, hyperlinks and appropriately written text to guide them through our content.
Learn how to write for the webAccessibility
By law, strath.ac.uk must be accessible. This means that the copy we write online should be easy to navigate and consume by users with a diverse range of hearing, movement, sight, and cognitive ability. Some areas of accessibility that you should consider include:
- short paragraphs and sentences to make content easy to scan and understand
- write hyperlinks so that they make sense out of context (we've put together some more guidance on hyperlinks)
- write emails in an accessible format
- structure pages with proper heading tags
- never use italics
- use bold sparingly
The Strathclyde Voice
Strathclyde is a leading international technological University.
Strathclyde students, staff and alumni are experts in their fields. We're enterprising and get things done in partnership with organisations and businesses across the world.
Our research is helping to solve global challenges. We discover new technologies and different ways of working. We are the place of useful learning and approach new challenges in a creative and confident way.
Style A-Z
We've put together a style guide to ensure consistency in the content of strath.ac.uk. Please take a look and familiarise yourself with them all.
Read our Style A-Z
Glossary of words
It's important we all use the same spelling and terms for consistency throughout strath.ac.uk. We've put together a list of words which have multiple spellings, and which version to use on the University website.
Read our glossary